This blog is an archive of DKW related articles, manuals, brochures and posts. It also covers East German successor marques, such as IFA, AWZ, Wartburg, Sachsenring, MZ and IWL.
Tuesday 2 October 2018
1956 IWL Pitty in women's advertising
The IWL Pitty may not have been the most practical personal motor vehicle ever developed but it was very distinctive looking and this made it an instant advertising icon. Both in photographs and in caricature form it began appearing in a variety of advertising across East Germany. This example appears in East Germany's art and culture 'Das Magazine' from September 1956 and is advertising.... feminine hygeine products. For the modern woman.
And in a vehicle polish advert.
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