Tuesday 2 October 2018

1956 IWL Pitty in women's advertising



The IWL Pitty may not have been the most practical personal motor vehicle ever developed but it was very distinctive looking and this made it an instant advertising icon. Both in photographs and in caricature form it began appearing in a variety of advertising across East Germany. This example appears in East Germany's art and culture 'Das Magazine' from September 1956 and is advertising.... feminine hygeine products. For the modern woman.


And in a vehicle polish advert.

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