DKW Refrigerators

Jorge Rasmussen was a master of cross-promotion. His interests spread far and wide across many industries and wherever he could, he integrated those business into the DKW sales network. In 1929, Rasmussen incorporated a refrigerator business into the organization. In volume 7 of the DKW Handler-Nachrichten in November 1929, the agent's magazine began its sale pitch for the new DKW - Das Kuhl-Wunder! 

"In the spring of this year, we started manufacturing refrigerators in our Scharfenstein branch, and have succeeded in bringing a technically excellent and very inexpensive refrigerator onto the market. As this will meet a great need of the general public you should familiarize yourself with our product. The demand for refrigerators in Germany has so far mainly been met by American companies. Now it will no longer be necessary for our customers to buy a foreign product because the German DKW refrigerator (Das Kühl-Wunder) is at least as good as its foreign competition.

The DKW refrigerator is an electric-automatic cabinet which is simply connected to an electrical power point and does not require any special installation or maintenance. The cabinet has particular advantages thanks to the DKW rotary compressor, which is characterized by its smooth running and high performance. The cold medium we use, sodium-dioxide (SO2), is non-explosive and non-toxic.

Above all, the price of our refrigerator is extremely low, because we offer almost twice the usable cooling space for the same money as other systems.

The sales opportunity for refrigerators is enormous. It is not only in the larger households are becoming more and more common, that a refrigerator has become indispensable in the modern home. Private individuals, butchers' associations, and consumer associations are particularly good customers. Delicatessen shops, vegetable, fish, game shops, hospitals, sanatoriums, restaurants, etc. To take into account the various needs of our customers we have introduced three main refrigerator types to the market in the following sizes and prices:

Type R for households

External dimensions: width 80 cm, depth 55 cm, height 165 cm. Inside dimensions: width 67 cm. Depth 45 cm. Height 92 cm. Usable volume: approx. 0.22 cubic metres. Shelf area: approx. 1 quart. Construction: inside, white fire-enameled steel. Outside steel, white-lacquered. Interior furnishings: 3 adjustable shelves with linked wire grids, 3 freezer boxes, 1 with an 18 ice cube tray and a block of ice weighing approx. 2 kg. Altogether, approximately 3.3 kg of raw ice can be produced in the freezer. Drive: Electric motor 1/4 PS.

Type M: for larger households and smaller businesses

(e.g., Restaurants, confectioners, delicatessen shops, hospitals, etc.) External dimensions · Width 125 cm. Depth 71 cm. Height 190 cm. Inner dimensions: width 110 cm. depth 50 cm. height 110 cm. Usable volume: approx. 0.60 square meter. Freezer area: approx. 2.4 square meters. Construction: inside, white fire-enameled steel. Outside steel, white-lacquered. Internal equipment: 7 removable wire shelves. 4 freezer boxes in each of which 18 ice cubes and a block of ice weighing approx. 2 kg. Altogether approx. 4.0 kg of raw ice can be produced in one freezing period. Drive: ¼ HP electric motor.

Type G: for commercial purposes

(e.g., Butcher shops, grocery stores, delicatessen shops, large households, hospitals, sanatoriums, country houses, etc). External dimensions: width 143 cm. depth 79 cm, height 197 cm, inside dimensions: width 125 cm, depth 65 cm, depth 170 cm, usable volume: approx. 1.5 cubic metres. Construction: inside, white fire-enameled steel. Outside, steel, white-lacquered with screwed on nickel-plated bands and locks: the edges are protected with nickel-plated metal strips. Interior furnishings: three adjustable shelves mounted on toothed hardwood grids, In the right compartment 2 metal hangers for meat etc. Drive: electric motor 1/2 HP. We also took care to minimize the barrier to sales through our favorable payment terms. For our refrigerator H we only ask a deposit of RM 196 followed by 12 monthly installments of RM 75.

We already have a fairly extensive network of representatives in Germany but would like to encourage our DKW dealer network to expand into this market so please contact our department “DKW cooling systems, Scharfenstein, Saxony.” We will then check whether there is a possibility of representation at your location and will provide you with detailed material. Should you not be interested in direct representation, we still recommend you to carry our promotional material and recommend our refrigerators business to interested customers. Referred sales would be rewarded through a corresponding commission.

We are sure you are already on friendly terms with a whole host of butchers, delicatessens, and other interested businesses, so we recommend you to take advantage of these relationships. Why limit the earnings of your motorcycle business to the normal, seasonal sales cycle when you can earn several hundred marks in one fell swoop, depending on the size of the system. So review the information we have provided and get in touch with our “DKW cooling systems Scharfenstein, Saxony” department as soon as possible.

Branch of the Zschopauer Motorenwerke J. S. Rasmussen A-G.
Telephone office Zschopau No. 517, 51b 519"

The original magazine is here - https://dkwautounionproject.blogspot.com/2020/06/1929-dkw-handler-nachrichten-volume-7.html