To our representatives!
Our circular welcomes you today in a new guise. Consider the DKW News as your loyal friend and advisor who will bring you valuable and useful suggestions for increasing your business turnover. We are always grateful for contributions and suggestions for expanding the news. May the DKW News succeed in further strengthening the friendly relationships between the plant and its representatives. Let us start with the news: A big surprise!
A huge price cut that should allow you to give quite extensive deals
As director of sales, Dr Ing Carl Hahn instigated a new relationship with the DKW dealer network. A new DKW News magazine, the DKW Handler-Nachrichten, was established and feedback from the dealers was actively encouraged. This helped DKW build up a dedicated and loyal dealership and service network that would ultimately sustain the company in the hard times to come. This contribution was so important it was called out in Dr Hahn's retirement in June 1957. https://dkwautounionproject.blogspot.com/2020/05/dr-ing-carl-hahn-retires-30-june-1957.html
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