Wednesday, 23 July 2025

1954 Victoria Motorcycle Program











Victoria of Nuremburg went into receivership in 1956 when the motorcycle market went into a precipitous decline. They began scrambling for a merger partner to prop up the business, but all other motorcycle businesses were in similar straights. Express, also in Nuremburg entered into negotiations, but Victoria discovered that they were in an even worse financial situation and were counting on Victoria bailing them out. In the end, the board of Express simply voted to hand all shares in the company to Victoria. It was also at this time that Mercedes-Benz became the majority of shareholder of Auto-Union GmbH and put the DKW Motorcycle Division up for sale. The following year DKW Motorrad, Victoria and Express were merged together as Zweirad Union.



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